National Lottery to Offer Augmented Reality Scratchcard

Most of us like to nip down to the shop to try our luck on a scratchcard from time to time, especially when a new game catches our eye. Now, those who enjoy a quick bit of lottery fun will have the chance to play the world’s first augmented reality scratchcard. Working together with Blippar, an augmented reality specialist that works with brands like Coca Cola and Heinz, the National Lottery has taken the lead and introduced an entirely new aspect to the instant win game market.

National Lottery to Offer Augmented Reality Scratchcard

The new £2 Christmas Cash game will offer players the chance to win up to £80,000 - a nice sum for those who want to add a bit of luxury to their holiday season. However, there’s an extra layer of fun for those who unlock the augmented game. Players download the Blippar app and then hold the scratchcard up to their smartphone to start the 3D game, which offers them the chance to play a free game and win £1000 of shopping vouchers. Players will also receive great ideas on how to give scratchcards as gifts during the holiday season.

Martyn Baxter, head of Instants at Camelot, has said that he is “excited” to be the first lottery group to offer such games. The move comes during one of the busiest times of the year for the National Lottery as players embrace giving physical scratchcards as Christmas gifts, putting them in Advent calendars instead of chocolates and including them in holiday greeting cards.

The new instant win game will be an additional feather in Camelot’s cap, as they have recently posted half-year sales figures of £3.3 billion. Less than one percent of its total revenue is retained as profit and just four percent is spent on running the National Lottery. An average of £33 billion a week is allocated to good causes across the UK.
 

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Article Last Modified: Friday, 7 August 2015 12:11:42+01:00
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