Winter Striptease in New Lotto Ad
04/12/2008 11:40:29
You’d be forgiven for breaking into a shiver at the sight of the winter striptease in the new Lotto ad, as a couple strip off and run into the freezing cold sea on an icy day I have to admit taking a sharp intake of breath. The Advert is part of the ‘Lotto way of thinking’ campaign currently running and is designed to get people to take a chance on the Lotto and see what happens.
The advert starts with a couple wrapped up warm inside their heated 4x4 on an icy beach, snow is falling and you can hear the wind whistling around the vehicle. Both look very unsure but after passing each other a cheeky look they strip off, leap out of the car and run to the sea laughing.
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As they run into the sea you hear the voice over, “this is for people that would rather give it a go than never know, think Lotto”.
Personally I’d rather never know what it feels like to run into the North Sea on a freezing cold day but the ad works well with the other adverts that are currently being run by the National Lottery
The ‘Lotto way of thinking’ campaign will be running until January 3rd and it’s designed to get players excited about the National Lottery during the festive trading period.
The next National Lottery draw will be held on Saturday 6th December and the jackpot will be an estimated £4.6 million. You can purchase National Lottery tickets from retailers around the country or for convenience just click our links and purchase them directly from the National Lottery website, you can play for up to eight weeks in advance and the National Lottery will check your tickets for you and let you know if you are a winner.
Page Last Updated: 18/06/2010 11:33:10
