In the video, a lottery ticket is seen flying across the UK, bringing colour and light to the country. The advert celebrates the restoration of landmarks like the Giant’s Causeway in Northern Ireland, the contribution made to the British film industry and the backing given to Team GB, who finished second in the medal table, ahead of China, after a hugely successful Rio Olympics this year.
The link between Britain’s National Lottery and Olympic team is so admired around the world, Australian sports chiefs are considering creating their own game to increase funding for their athletes, based on the UK model.
“This campaign is about celebrating the fantastic things that the public do to enrich the nation by playing National Lottery games,” said the National Lottery’s head of brand, Arabella Gilchrist, “and what better time of the year to say thank you than at Christmas?”
For every £1 spent on the company’s games, 28p is donated to the Good Causes Fund. As well as major projects, such as the £12 million restoration of Lincoln Castle, numerous small projects in the areas of community, sport, heritage and the arts benefit from grants every week, with the 500,000 milestone having been hit this year.
You can help these schemes out at the same time as putting yourself in with a chance of winning big by playing EuroMillions online or by visiting an authorised retailer. This Friday’s jackpot stands at £24 million (€29 million) and UK players have a chance of winning one of two Millionaire Maker prizes worth £1 million each.