Put Some Play In Your Day
10/03/2010 12:48:40
Put Some Play in your Day is a brand new scratchcard campaign from the organisers of the UK National Lottery. The new advertising campaign will show its new adverts from Sunday of this week and will prominently feature the tagline ‘Put some play in your day’. If as popular as many of the UK National Lottery ad campaigns have been then this new ad could breathe new air into UK National Lottery scratchcard sales and become a firm favourite with lottery players.
The new scratchcard ads from the organisers of the National Lottery are created by the media company AMV and open in the middle of a presentation given by a managing director to a group of unenthused office workers. Unlike any office ever seen, the managing director sees the lethargy of the workers and announces ‘Let’s pump this party’ launching into a hip-hop track. Much dancing by workers ensues before the music stops and everyone dives back into their seats.
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UK National Lottery (UK) |
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UK National Lottery (Outside UK) |
The tagline ‘Put some PLAY in your day’ then appears onscreen before morphing into a £100,000 scratchcard.
The second ad then shows one of the office workers from the first ad winning a lottery scratchcard game and then shows bursts of confetti and streamers bursting around the offices.
The new scratchcard ads are just ten seconds long and will be part of a long running national campaign to be run over 2010/2011 by the UK National Lottery, all ads will contain the tagline ‘Put some play in your day’, something that may become as famous as their ‘It might be you’ logo.
Written by Kath C
Page Last Updated: 03/05/2010 15:23:50
