NFL and Lottery a Winning Team
29/05/2009 14:28:59
We all love to be on the winning team and a brand new scratch card from the National Football League shows the NFL and Lottery are a winning team. The Massachusetts state lottery and the New England Patriots have just announced a winning deal to create and develop the first licensed NFL instant win ticket.
It should no doubt be a winning combination for both sides, especially considering that America’s great loves seem to be both the NFL and the lottery. The agreement came from a vote by the National Football League to allow teams and lottery groups to partner and no doubt will be the first of many team scratch cards to be released.
NFL teams have big branding and that – joined with lottery branding – should mean that the NFL and Lottery are a winning team. It’s a fantastic opportunity for two very successful American brands to work together and help communities, the ones of Massachusetts for now but who knows what will follow.
Without a doubt people are cutting back on spending right now and this new scratch card might be just the boost in sales that Massachusetts needs to help their city.
The new Patriots scratch card is expected to be released just before the start of the 209 NFL season and will give players another way to support their favourite NFL team throughout the season.
This initiative will no doubt run and run with more state lotteries coupling with branded NFL teams to boost sales and create more tickets for players to buy. It’s a whole new ball game for the lottery and will be the start of something big.
Page Last Updated: 22/06/2010 13:59:10
