Future of the UK National Lottery
20/10/2009 10:54:08
As the 15th anniversary of the UK National Lottery looms, Camelot seem keen to look back over the last fifteen years with winners parties and events throughout the UK. We at World Lottery decided to look back, but also forward to the next fifteen years as we take a look at what the future of the UK National Lottery has in store. Jackpots are at an all time low and the draw itself is being eclipsed by the Euromillions Lottery so which direction should the UK National Lottery take from now?
When the lottery launched back in 1994 it was the first time many Brits had seen anything like it. The whole nation was entranced at the idea of winning millions of pounds for just a £1 stake, everyone played and ticket sales and jackpots were high, rollovers hit as much as £19 million and the average Saturday night jackpot was £8 million.
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UK National Lottery (UK) |
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UK National Lottery (Outside UK) |
Of course things tailed off and the Wednesday night draw was introduced giving the UK National Lottery a much needed boost. Lottery jackpots levelled out as expected and although they were never as big as when the lottery first launched they were still very much worth winning.
A few years, a re-launch of the UK National Lottery as UK Lotto and many millionaires past and then the Euromillions Lottery was launched. Euromillions jackpots are high, ticket sales are very good and players from the UK and Europe played for big jackpots.
This has meant ticket sales further falling for the UK National Lottery and now the midweek jackpot is never much over £2 million, lottery sales are lower than ever and often shared jackpots mean that often winning the lottery doesn’t even make you a millionaire.
Now in 2011, when the UK National Lottery is sweet seventeen the UK and the rest of the world will see the launch of the Global Lottery, a massive fifty nation lottery draw that will boast huge jackpots.
Will this mean a further fall in UK National Lottery sales? Can the UK National Lottery compete with two major multi-nation draws? I guess this is yet to be seen but it will be interesting to see the next fifteen years and the future of the UK National Lottery.
Written by Lottie McD
Page Last Updated: 24/11/2009 09:03:08
