Ad Campaign for Lotto Max gets rolling
16/10/2009 11:27:41
Thanks to some exclusive information we can confirm that the ad campaign for Lotto Max gets rolling in spectacular style. The Lotto Max Canada replaced the Lotto Super 7 last month and now the ads are being filmed. Typical of many new advertising campaigns right now, this one is going viral and will have the amateur footage that has been made so popular with sites such as You Tube.
These adverts are going to be very similar to ones for another gambling firm in the UK, using sphereing – a new extreme sport where participants are rolled down a hill in a gerbil ball – the ad looks similar to the one launched by Ladbrokes Bingo in the UK last year.
The Lotto Max, Canada will be hosting sphereing events in all four Atlantic provinces over the next few weeks and at each event, two participants will be outfitted with head cams and will be strapped into these giant transparent bubbles bearing the OLG Lotto Max logo.
These participants will then be filmed rolling down a fifteen foot ramp, all footage captured will be posted at Goingtothemax.com where players will be able to vote for their favourite on various social networking sites.
It’s a modern day ad campaign, to say the very least and no doubt it’s destined to be one of the biggest viral campaigns of the year.
There can be no doubt that this new ad campaign will get the sales of the new Lotto Max Canada rolling in a very spectacular way, look out for the ads, coming to your Facebook page very soon.
Written by Lucy Lotto
Page Last Updated: 03/06/2010 14:08:56
